Author Archive The most important element in producing a quality product or service is the attitude of the people doing the work—not only the worker—but the attitude of all levels of management. Employee attitude about the product, about the work, about the boss, and about the company will pretty well determine the quality of the work. By quality, I mean the absence of defects—conformance to the requirement—not the goodness of the product.
Investors Needed Instead of a formal, written exam at the end of the year, my class develops a business plan throughout the year. For the "final," they update and rewrite the plan and then develop a presentation for their potential investors. Using PowerPoint or its equivalent, students demonstrate their selling and communications skills as they make the case for investment dollars.
Their classmates then evaluate the plan based on criteria that might be used by a financial institution or other money-lender. The best presentations become a terrific tool for showing off to the administration and other interested teachers or counselors.
Sandra Bell-Duckworth Great Networking, Great Practice Academic teachers and administrators in our building often underestimate the potential of my marketing students.
Teaching and Understanding Tone and Mood - this hub defines tone and mood, provides modeled teaching strategies, offers a full lesson with discussion questions, provides handout images, includes an embedded and customized video by the author and provides additional ideas for activities. tone: the emotional attitude (usually of the author, speaker, or narrator) expressed toward his readers and his subject; his mood or moral view. A writer can be formal, informal, playful, ironic, and especially, optimistic or pessimistic. Because they are easy to see in design and art, certain mood lines are used much more commonly than others. They are also the most common moods one would want to express.
Basically, I create a number of generic role playing "events" that my students demonstrate for anyone in the school who is willing to assist teachers, counselors, librarians, administrators, etc.
Be sure to use a quality rating form that emphasizes meaningful competencies! All students must arrange for a minimum number of demonstrations for each round. I do at least one round topic before each level of DECA competitive events i. Obviously, the students learn a lot and end up better prepared.
Equally positive, the activity creates some incredible PR and bonding with school staff. It creates a very personal interest among school staff as they monitor the progress of each student through the competitive events process. And, finally, it helps others in the building begin to understand that there are real and valuable skills being developed in my marketing classes!
Ed Bufford Playing Safe If students are going to run businesses, they need to understand how the law works to protect their customers. The more my students know, the less likely they are to get into legal problems as they assume managerial responsibilities in the real world.
To make the point, I start with the LAP as an introduction. Then, students break up into groups and spend a day or two researching each of the key laws or regulations Use the Internet!
Oral presentations by each group are used to be sure that everyone gets a broad overview of the law and the issues associated with managing a business.
Instead of a theoretical or make-believe marketing plan, we do the real thing right on campus. We pick a school-based service e. Divide the class and assign various sections of the marketing plan for each group to research.
We survey the student body, research the competition both direct and indirectand use the data to redefine the "business," including changes to the product line, promotional strategy, and the rest of the mix.
Students even develop real print advertising based on purchasing motives that turn up in the research. Finally, we make a formal presentation to the appropriate manager s.
What are your goals? Why do you want to go to college? Why not go to college? Even after nearly two years of Marketing Education, many of my students have not taken the time to be serious about their immediate and mid-term goals. Students plan the reunion much as they will ten years from now—right down to food, decorations, and entertainment.
We hold the "reunion" during one of those "spring fever" days just before graduation. To make the reunion a legitimate learning process, each student takes on the role of a year-old professional business person.
They must come to the party with details of their life over the past 10 years.
In addition to all of the obvious fun stuff who married whom, how smart their kids are, etc. Of course, I have to have my own story ready for the reunion.
Encouraged to use their imaginations and dream a bit, stories are often interesting.Using the assignment, purpose, audience, and tone from Note "Exercise 4", generate a list of content ideas. Remember that content consists of examples, statistics, facts, anecdotes, testimonies, and .
Emphasize that the attitude and rudeness is just as much of a concern to the company—and can have as much of an impact on the bottom line—as poor performance on tasks. Conversation Tip When a customer asks you for help, an example of excellent service would be to immediately assist them with a smile and ask if you can help with anything else.
The Betari Box is a useful tool that explains how a person's attitude and behavior can affect the people around them.
You can use it in a one-on-one with your negative team member, to show how his or her attitude is affecting the group. Eventually, the “attitude” phase will pass.
Author Anthony E. Wolf, Ph.D., agrees that the behavior will change, sometimes even before the end of high school. The title of Wolf’s book resonates with any parent of a teen with “attitude”: Get Out of My Life, But First Could You Drive Me and Cheryl to the Mall?
Not what I expected. Other reviewers have touched on my primary complaints: annoying tone / attitude and much of the writing does seem like filler.
I suppose I expected a "grittier" tome, perhaps, but it was just not what I anticipated. The goal when purchasing a new driver is to hit longer and straighter golf shots. The driver is the biggest, longest, and most expensive.